Thursday, 7 October 2010
Lord Sugar of Clapton, read all abaht 'im...
Good to see local Clapton boy-made-good Lord Sugar back on the television, growling and finger-jabbing at his loud-mouthed, big-headed would-be Apprentices. Last night's episode, in which a twonk from the Territorial Army was shown the exit for his inability to sell sausages, was a classic.
To capitalise (ho ho) on his televisular success, Lord Sugar's autobiography What You See Is What You Get is out now. If you're not getting yours from Pages of Hackney, roll up, buy your copy here, folks, etc.
In it, he details - in sometime hilariously bluff Surallan-ese - what he calls his "journey from Clapton to Clapton". (To explain - not a great starting point for an epithet - he grew up in Woolmer House on the Upper Clapton Road, and is now so grand that he has taken the title Lord Sugar of Clapton.)
Say what you like about the businessman formerly known as Sir Alan, he hasn't forgotten his roots. In this book, no east end cliche goes unturned ("I was a Cockney...", "Life was hard in the late Fifties...").
But he redeems himself. On the very first page of his memoirs, he recalls how:
"It was normal for babies to be left outside shops in their prams while the mothers went inside. That in itself gives you a picture of what times were like back then. Parents were not worried about weirdos abducting babies. One day, my mum went to Woolworths and parkedc me outside in my pram. She did her shopping, walked out, and took the 106 bus from Stoke Newington back to Clapton. Only when she was halfway home did it dawn on her: 'I've left Alan outside Woolworths!'"
I'll post more such gems to come as I plough my way through. There's are some lovely pics, too.